You probably know that page speed is a search engine ranking factor. (Hello, Google AMP initiative?) Not only will the users of your site have a better experience, but a faster loading page gets plus points when Google or Bing are ranking it. So SEOs use tools that help them find ways to optimize the page load time, like GTMetrix, Google PageSpeed Insights and YSlow.
Of course, there’s always that one SEO analyst who wants to know why the recommendations are made to defer JavaScript parsing, reduce cookie size, or leverage browser caching.
And actually, now that you mention it, there is value in taking a step back and describing the process of page loading, whether by a browser or a search engine, and what the page speed improvement recommendations address.
Written by Mohamed Hanif
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